Some of the Most Important Questions Answered
In your sales letter, you MUST address and answer the important questions your prospect will definitely have in mind when he is reading your sales letter.
I know. The problem is that you do not know who and how many of your prospects will be seeing your web page but I will help you out here by giving you some of the most important questions you MUST answer well, because these are the questions that almost everyone will definitely ask.
Here we go:
- Why should I buy from you? What credibility do you have?
- Why should I purchase your product or service? Why not other people's?
- Why should I pay the price you ask?
- Why should I buy NOW and not later?
- How can your product or service help me?
If you cannot answer all of these questions well, your chance of making even at least one sale is almost second-to-none.
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