Post-Scripts

Post-scripts (P.S.) summarize your entire sales letter and persuade your prospect to act NOW. Usually, prospects will scan the sales message and shoot straight to the P.S.

Below, I use the same example to demonstrate my point.

Example     :         The Ultimate Success Manual

The writer of this letter summarizes her sales copy using a series P.S.es. She reminds her prospect that if he wants to change his lifestyle for the better, the solutions are found in her E-book. She is using the "make your prospect see a good future" technique!

She also reminds her prospect about her risk-free guarantee policy and that he can keep the bonuses even if he did ask for refund, should he find the E-book non-satisfactory or not what he is looking for.

$97 is very cheap, because having a lousy life is more expensive to the soul!