More on Writing Your Sales Letter

Write With Personality

Now, we have come to an interesting part of writing your sales letter where the champs love to express themselves and the chumps wish there was no such thing as writing a sales letter.

I once heard the speaker at a Network Marketing seminar say, "Talk with personality". When you compose your sales letter, write with personality. Don't write a stiff sales letter! Not only will it be boring, your prospects would not likely buy from you - unless they have got no personality, too.

Birds of a feather flock together. If you are fun and easy-going person, express yourself in such a manner in your sales letter. Be friendly and approachable. If you are serious person, you write in a serious manner (but not too serious, it might just sell people away from your web page, and it is cheaper that way).

Remember that attract people of the same kind. If you have to take a personality test on the Internet, please do. It will be worth your time!

Write casually. You may be in business but the key here is to write an informal letter. Address your prospects with "Dear Friend" and not "Dear Sir".

Be personal and find how you can relate yourself to your prospects. If you are a break dance enthusiast, you can relate to your prospects your first six months of snapping every bone in your body before getting the power moves down.

You write with the understanding of the trouble and frustration your prospects are going through therefore you have the solution - you are going to teach your prospects how to break dance every step of the way with your how to videos!

Warning and tip: I noticed that many novices write their sales letters from the perspective of a group of people or a company. This is obvious as they always address themselves as "we". And very often, "we" refers to the Internet Business owner - and the web site domain name!

Don't hide behind a company or a group that never exists. Write from the perspective of "I" especially if you are working alone. It pays to be personal in your sales letter.

That way, you can build trust with your prospects. Include your signature (not your real one) and a good-looking photo of yourself, if possible.

If you have at least one business partner, you are still advised to write from the perspective of "I" instead of "we". For example, at the beginning of my sales letter, I write:

From: John Doe with Jane Dee

Instead of:

From: John Doe and Jane Dee

That way, I can still write from the perspective of one person talking to my prospects and at the same time, the prospects are aware of my business partner.

More examples:

If I have more two business partners

From: John Doe with Jane Dee and Robert Smith

If I have a team to represent (more than three members in the team, myself included)

From: John Doe with XYZ Team