Layout

Your main text color should be black on a white background. You can have other colors and background images on your website, but the background behind the black text should always be white.

This is the easiest format to read. If you would study professionally written sales letters, you will learn that their layout is mostly white with mostly black text on them.

Fonts

Use fonts that are easy to read and relaxing for the eyes. Don’t use fonts that are too small, and don’t use regular fonts that are too big, either.

Some of the easiest read fonts are:

• Arial (easiest read font on computers)
• Verdana
• Georgia
• Tahoma
• Courier New

Words that are “hot buttons” should be decorated to grab your prospect’s attention by using font characters such as bold, italic, underline, different color, different size, or highlight.

Warning! Do not use uncommon fonts. This is because not all PCs can recognize such font you are using for your sales letter, making your prospects see something else that appears otherwise on their computer screen thus damaging the impression and the looks of your sales letter.

Width of Letter

Do not stretch your sales letter from one end to the other! That is a common novice mistake most budding sales copy writers do.

Avoid that, and space your width to have your sales letter cover 70-80% of the monitor's width: