Sections
Introduction
Concept
Format
Layout
Fonts
Width of Letter
Color Scheme
Long Letter vs. Short Letter
Number of Pages
Any Other Links?

Writing your Sales Letter
Headline
Sub-Headline
Introduction Paragraph
Announcing Your Solution
Benefits vs. Features
Endorsements and Testimonials
Giving Bonus Incentives
Guarantee
Persuade to Buy Now
Post-Scripts

More on Writing your Sales Letter
Write with Personality
Identify Your Prospect
Important Questions Answered
Pressing the Hot Buttons
Words to Avoid

Real Life Examples
In Closing
Products
Website Conversion Secrets

Internet Copycatting

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More Resources
Copywriting Online Home Study Course

Write Your Sales Letters In Minutes

Power Copywriting For The Internet

The Killer Sales Letter Format

Insert Your Headline Here

Insert Your Sub-headline (Hook) Here

From: [Insert your name here]
Date: [Today's date]

Introduce yourself. Confirm the problems/challenges your prospect is facing.

Sub-headline: Introduce your product here

Fix Product Image Here

Explain the benefits and features of your product.

Sub-headline: Insert your testimonials/endorsements here

Include a collection of neatly-lined up testimonials and endorsements.

Sub-headline: Bonuses (optional)

Sub-headline: Guarantee

Sub-headline: Buy now!

Persuade your prospect to buy now. Include Order Form here.


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This diagram is an overview, rough format of what your sales letter should look like.

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