In Closing

Test and Track

After writing your first sales letter using all the information in this manual, it is time to test and track your sales letter's conversion rate.

The purpose of the last step is to determine your conversion rate of prospects into customers. This can be easily done if your web host provides a site statistic.

The Killer Sales Letter - The Final Product

A good conversion rate from a Killer Sales Letter is 2 - 4%.

In other words, for every 100 targeted prospects who visit your site, at least two of them will buy your product or pay access to your service. If the conversion rate is higher than 4%, then you are doing very, very well with your Internet Business!

On the other hand, if your sales letter's conversion rate is less than 2%, then you will need to take quick action to make your site sell more effectively. You may have to change some words.

You may have to change the layout of your sales letter. You may have to get a better and more attention-grabbing headline. Whatever you need to do, you have to increase your conversion rate from poor to excellent!

Keep improving your sales letter until no improvements can be made.

And there is your final product - your very own killer sales letter!

What Next?

If a copywriter can charge thousands of dollars to write such a professional copy for his clients, then the information within this manual is worth that - thousands of dollars.

I have given you all the information and copywriting wisdom you need to know in order to churn out your own professional sales copy that can convert at least 2-4% of your prospects into customers.

I hope that the many ideas, concepts and examples demonstrated in this manual will give you the inspiration to write your compelling sales letters as they have for me.

That said, I wish you all the best in writing your next killing letter and remember, take action and make it happen!