Giving Bonus Incentives (optional)

Sometimes, I have been asked on whether one should throw in bonuses or not when selling a primary product or service on the Internet.

Now, this is not going to be a simple right or wrong answer that I am going to give.

For one, I have seen people making money beyond their wildest dreams, partly owing to the amount of attractive bonuses they give as an incentive for their prospects to buy their primary products from them. I have also witnessed those who are wondering when the next sale is going to come in spite of the amount of bonuses they throw in together.

And then there are other Internet Business owners who still sell like hot cakes even though there were little or no bonus incentives offered.

So, bonuses: to give or not to give? That is the question.

I might sound as if I am taking this too lightly if I were to tell you that it is really up to you but the truth is, I have sold products WITH or WITHOUT bonuses before, so it is obvious that the bonuses factor is not the constant when it comes to making money, but rather the sales copy is one that decides the perceived value of your product.

Here are a few general ways you can pitch your sales letter to make people buy from you, whether you throw in bonuses or not.

If You Throw In Bonuses

Example     :         Megapreneur Million System

http://www.megapreneurmillions.com/

[1] You get $1,000.00 worth of bonuses along with my main product. This is an offer you would not find elsewhere.

[2] Let’s do the math. You get Product 1 + Product 2 + Product 3 + Product 4 = $1,000.00. You get $1,000.00 worth of products for only the price of one. It would have cost you $1,000.00 if you purchase them ala carte elsewhere.

If You Are Not Throwing In Any Bonuses

[1] It is obvious that there are little (or no) bonuses added to this offer. But if you are not convinced of the true value of this product (or service), no amount of bonuses will ever convince you.

[2] Unlike most offers out there, I am NOT going to give you any bonuses. But look at it this way: I have kidnapped a top copywriter who charges $10,000.00 per sales letter written to spill his guts out for you, and you get to have his brains for only $97. Which one are you more interested in? Getting the $1,000.00 worth of bonuses which you might or might not come around using or invest your $97 in the product alone and write your own professional $10,000.00 sales copy and profit from it in a long time to come?

As you can see, both sides have valid point of views. And in general, as long as you can convince your prospect of the true value they are going to get from your solutions, you will be sure to make your money, with or without bonuses.