Any Other Links?

Besides the link to the Pay button, there should be no other links on your sales letter. This is an important key to success for your sales letter. That means no links to About Me, F.A.Q., Sitemap, or even Page 2. You should not put any advertisements (banner ads, Google Adsense and the likes) on your sales letter, either. You do not want to distract your prospects. You want them to stay focused - and continue reading your sales letter from head to toe.

In other words, you have to explain who you are, what you do, and how you can help your prospects to solve their problems.

These links can be exceptional, however:

• Disclaimer and Privacy pages. If your prospects need to see these pages, try either putting them on the same page as the sales letter or open them in a new window. That way, your prospects will not get distracted from reading your sales letter.

You can get a disclaimer page for free here.

• Your contact e-mail address. Should your prospects have any questions, this information is essential to put into your sales letter. However, you are advised NOT to hyperlink it as it can be a SPAM-magnet as there countless automatic spam-blasters creeping in cyberspace! Instead, just write your e-mail address as it is. Preferably, write your e-mail address in this format: yourname[at]emailaddress.com instead of yourname@emailaddress.com.

• A link to signing up for your affiliate program. A big number of the prospects who visit your sales letter will not likely buy your product. However, you can convert some of the non-buyers to be your affiliates.

• Membership login. This option should appear only available to your members if you are running a membership site. Generally, only members would go to this page and your prospects would not get distracted by this link as there is nothing more to this page than a login form.

With no other links in your sales letter, it boils down ultimately to whether your prospects buy from you or not.